Faculty Profile
My research agenda features a focus on interactivity and engagement on websites and social media. I have conducted research on engagement on branded social media sites, interactivity within online health communities, cause-related marketing, cross-cultural communication, and advertising education. My recent investigation explored opinion leadership and engagement with social norm campaigns on social media. My research directions include using social media to encourage healthy behaviors, using social media to promote social causes and non-profit organizations, various message features and consumer engagement activities on social media, and the relationship between motivational and cognitive styles and use of social media.
My works have been accepted for publication in Journal of Consumer Health on the Internet, International Journal of Nonprofit and Voluntary Sector Marketing, Howard Journal of Communication, International Journal of Advertising, Journalism and Mass Communication Educator, the International Journal of Strategic Communication, and the International Journal of Internet Marketing and Advertising. I also co-authored several book chapters on online communities and journalism education.
Communications Studies
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